This web site is all about performance excellence.
It’s run by two kiwi professionals who have years of personal experience, and high achievement, in a range of our iconic outdoor New Zealand sports. And who know what quality equipment looks like.

What you can find here is the gear they recommend from this background and their best judgement. OK, there is a commercial factor also, but basically they’ve spent years observing right up close how specific pieces of equipment stand up to the thrashing delivered by hard competition and rigorous activity. Equipment stress is unforgiving on any weakness or design flaw. The gear on this site is the best money can buy in your sport. And that’s from two professionals who know what they’re talking about.

The gear they recommend here deliver three things:
value – your money is well spent
quality – your gear is going to last
esthetic – you will look good
performance – your are going to do better and get further

The equipment you’ll find here is not just a container of cheap Chinese knock offs. It is the best gear for the specific requirements of your sport. Recommended by experienced, hardened competitors; two kiwis you can rely on to deliver quality equipment to lift your performance.

Go to the people who are out there doing it—and know what gear you need!
Gear Central – The place for your kit.

Cameron Lamont

Cameron left high school intent on being an outdoor sports instructor, got a diploma that qualified him, and worked getting people into para gliding, mountaineering, tramping and biking.

But it was riding that really caught his imagination and in 2001 he packed his bags and flew to Switzerland. He would spend six months of the hot central European summer riding and hope he would be good enough to catch the eye of a professional team and break into the professional riding scene that is so massive in Europe. He did. In 2002 he was back with a contract to ride the full for Mita Medic. International riding politics and finances took off the schedule the rolling hill rides that Cameron specialized in, so he didn’t do as well as he’d hoped. But was still good enough to get another contract and in 2003 he was in Europe again riding for Asfra Flanders out of Belgium. He shone and by the end of the season he was being offered a place in the professional part of that team. He turned that down for a 2004 season with CK Kronburg in Denmark. By the 2005 season Cameron was at the top of his form and easily secured a contract with Pacco, which in that year was the strongest kermis-based team in Belgium.

And then he found a new niche—he bought the Cycle Workz bike shop in the Bishopdale shopping center and has been guiding aspiring riders from there, and supplying them with time-reducing gear at great prices ever since. He is also now competing in Ironman Triathlon and Ultrarunning events.

Joe Crichton

Joe has had a lifelong interest and involvement in sports and exercise. He studied sports science and has a degree in Physical Education from Otago University.

Since then he has gained extensive experience in the sports and fitness industry, working in a diverse range of roles from coaching Kiwisport golf to a spinal rehabilitation clinic. Currently Joe manages two busy Christchurch fitness centres and is also a part owner and director of a fitness education company that trains indoor cycling instructors.

Originally a runner, Joe eventually made the transition to triathlon in the 1990’s, then to duathlons and more recently road cycling.

Joe develops and runs cycling training seminars, coaches several athletes and was also the official trainer for Le Race and Road to Le Race Celebrity Challenge in 2005?.

In more recent years, family commitments have limited his racing but Joe is remains active mountain biking with his kids and training for Ironman with his wife Emma.